40 Interesting Facts About Ferrero
By: Muhammad Yasirul Fadli
NPM : 170610150015
Ferrero Rocher – Trivia and Facts
1. Made by Italian
chocolatier Pietro Ferrero in 1946
2. Each piece of
round chocolate is consist of 73 calories
3. Rocher comes
from the French meaning rock
4. Only the very
best hazelnuts, which include the ‘tonda gentile’ from Langhe area in Piedmont,
are used for Ferrero Rocher
5. In 1942, Pietro
Ferrero begins to fulfill his dream of selling fine chocolates to the masses by
opening his laboratory in Alba. Some of his first products are made with base
ingredients of hazelnut and cocoa.
6. In 1946,
Ferrero begins industrial production and is recognized as an official company
by the Italian Department of Commerce.
7. 1950-1970.
Ferrero develops a wide variety of confections that are sold first in Italy and
other European countries, then to other countries throughout the world. Among
the brands that are launched in this period are Nutella® hazelnut spread,
Kinder® chocolates and Tic Tac® mints.
8. 1982, The
Ferrero Rocher® brand is launched and is sold in various European countries.
Ferrero Rocher® grows in popularity throughout the decade as the brand becomes
known for its distinctive gold foil wrapper, unique premium packaging and high
quality hazelnut chocolates.
9. 1985, Ferrero
Rocher® chocolates are first distributed regionally in the United States.
10. 1988, Ferrero
Rocher® chocolates are launched nationally in the United States. Over the next
several years the brand grows into a premium chocolate category leader.
11. 2000-2006Rocher®,
continues to attract new consumers nationwide with its high quality premium
image and "Fine Hazelnut Chocolates." In 2001, the Ferrero Prestige
brand is launched in the US to introduce a wider assortment of Ferrero
confections to a growing premium chocolate category.
12. 2007 After more
than seven years of perfecting the dark chocolate recipe, Ferrero launches
Ferrero Rondnoir® dark chocolates in the US. Ferrero Prestige confections are
re-launched with two new delectable flavors in addition to Rocher® chocolates,
Rondnoir® dark chocolates and Ferrero Garden Coconut confections.
13. 2008 Ferrero
Prestige becomes Ferrero Collection, however, the successful flavor mix remains
unchanged. Ferrero Collection combines the savory array of rich, sumptuous and
creamy confections of Rocher® chocolates, Rondnoir® dark chocolates and Ferrero
Garden Coconut confections – the ultimate treat for your senses.
14. 2009 &
Beyond. Ferrero continues to innovate in the premium chocolate category by
satisfying the growing consumer demand for high quality confections.
15. Nutella
has always been a family business. Michele’s parents, Pietro and Piera, had a small cafe in Alba, a hilly
town in the Northern Italy area of Piedmont, which is where Pietro would tinker
with new products for pastry shop to sell. The company is now run by Giovanni
Ferrero, Michele’s son and Pietro’s grandson, after Michele’s other son Pietro died reportedly of a heart attack
following a cycling accident in 2011.
16. It all
began with chocolate rationing. In the post-war Italy of the mid 1940s, rationing meant that chocolate
was hard to come by. Pietro Ferrero had the idea of adding
hazelnuts to a pinch of cocoa to create a creamy version of
gianduja, the hazelnut chocolate spread that was invented in Turin during a
Napoleon era British blockade - a time when chocolate was also rare.
17. The
spread wasn’t always spreadable. Pietro’s Pasta Gianduja, or gianduja paste, was originally sold in a
brick that was designed to be sliced and eaten with bread, a core part of the
Italian diet. Shops would hand out small tasters for free to people who bought
bread. This helped widen the product’s audience, taking it to people who
wouldn’t normally have eaten chocolate.
18. The
name only goes back to 1964. Ferrero rebranded the
hazelnut paste when the product launched in the UK in 1964, just over half a
century ago. Last year, to mark the 50th anniversary, Italy released 2.7m
stamps featuring a picture of Nutella. The stamps, which had a postage value of
€0.70, were published as part of a series celebrating the country's economic
system.
19. Michele
Ferrero is credited with spreading Nutella around the world. It was Michele who added vegetable oil to his father’s recipe, making
the hazelnut chocolate spreadable, and put it into the now-iconic glass jars.
20. But a
big turning point came in 1988.Nutella's three-year sponsorship deal of the
Italian national football team helped cement the idea of Nutella as essentially
Italian and associate the spread with healthy eating and fitness.
21. There’s
much more to Ferrero than Nutella.Ferrero was also behind Kinder Eggs, Tic Tacs -
almost half of which are produced in the company’s factory in Cork, Ireland -
and, of course, Ferrero Rochers, the posher younger sibling of the hazelnut
concoction.
22. Hazelnuts
are still pretty key. Ferrero is still the
world’s largest consumer of hazelnuts, using 25pc
of global supply. With 97 hazelnuts in each 750g jar,
and 11m jars of various sizes sold each year… well, that’s a lot of hazelnuts.
Poor weather last year in Turkey, which produces more than two thirds of the
world’s hazelnuts, drove the price of the nut up by around 60pc - but Ferrero
has protected itself against these market pressures by buying Oltan, a major
producer of Turkish hazelnuts.
23. Michele's
empire is now truly global. Its roots are Italian and
its hazelnuts Turkish, but Nutella gets its cocoa from Nigeria, its sugar from
Brazil and its palm oil from Malaysia, as well as having factories in
Australia, South America, Western Europe, Russia and Canada. Here’s what that
looks like, courtesy of the OECD.
24. Ferrero
was notoriously secretive. Coca Cola has a whole
experience in Atlanta, Georgia, centred around its secret recipe, but Ferrero
took privacy that to the next level. Forbes described Michele Ferrero as
"one of Europe's richest and most secretive tycoons". In 2009, the
Telegraph reported that "there is only
one financial press release on its website and it runs to a full two sentences” -
although that is no longer the case. In the same year, the Reputation Institute
declared Ferrero the most reputable company in the world, more than a full
point ahead of Ikea in second place.
25. Ferrero
family always had spiritual support. The same Telegraph article reported: “One anonymous investment banker
said the whole family and senior executives had been in the habit of chartering
private jets to Lourdes once
a year, presumably to pray for a decent hazelnut harvest.”
26. Speaking
of private air travel... Michele Ferrero was known
to commute to work in Alba every day by helicopter from his villa in Monte
Carlo.
27. Who
can take a sunrise, sprinkle it with dew? Forbes called Michele Ferrero, who was often been dubbed a real life
Willy Wonka, “the richest
candyman on the planet”. His net worth of $26.5bn (as of
March 2014) made him the richest man in Italy - surpassing Giorgio Armani,
Silvio Berlusconi and Luxottica founder Leonardo Del Vecchio - and the 22nd
richest person in the world.
28. Nutella
outsells Marmite. Despite Marmite’s
near-cult following and quintessentially British marketing,
the chocolate spread outsells its saltier friend in the UK, selling one jar
every 2.5 seconds worldwide. While Marmite recently lost its crown as the
nation's favourite sandwich spread after its sales value fell by 5pc in 2013,
Nutella's rose by more than a fifth last year to almost £30m.
29. Michele was the world’s
wealthiest chocolatier. Obviously, look at the speed you finish a Nutella, or how many packs of Mon Chéri get sold every Valentine’s day!
30. Ferrero is committed to applying the “Global Policy on
Marketing & Advertising to Children” defined by theInternational
Food & Beverage Alliance (IFBA), of which we are a member.
31. In line with such IFBA Policy, Ferrero commits worldwide
not to advertise its products to audiences with more than 50% (from 2012) or
35% (from 2013) of children under 12 years on Television, Print and Internet.
32. 1st January 2012,
Ferrero will apply the IFBA Global Policy on Marketing and Advertising to
children with regard to media audiences with more than 50%children
under 12 years.
33. From 1st January 2013, Ferrero will apply the IFBA
Global Policy with regard to media audiences with more than 35% children
under 12 years.
34. In line with the “IFBA Global Policy on Marketing &
Advertising to Children”, Ferrero also commits worldwide not to
carry out any communication related to its products in primary schools, except
where specifically requested by or agreed with, the school administration for
educational purposes.
35. Oh, and talking about Mon Chéri, did you
know it has liqueur in it? Liqueur, Cherries and Dark Chocolate, the greatest,
strongest combination ever!
36. Apparently he was Italy’s richest
man, with a Net Worth of £14.4billion. Yes, you totally deserved all that money!
37. Since after WWII Cocoa was
really expensive in Italy, Fererro S.p.A experimented with Cocoa-hazelnut based
Nutella, using this ingredient as a cheaper substitute.
38. now they sell around 11 million jars of Nutella every
year, produces in their 11 factories around the world!
39. Ferrero’s key words:
a.
High quality
b.
Product freshness
c.
Finest raw materials
d.
Respect and consideration for the customers
e.
But also:
f.
Caring about hygiene, environment and social
issues
g.
Caring about the communities and countries
where the company is present (think global, act local)
40. Products respecting the
above principles could be suitable to be advertised also to audiences with more
than 50% or 35% of children under 12. Such principles will be implemented
taking properly into account the different local dietary needs, including
specific nutrient deficiencies, as well as applicable national dietary
guidelines.
Thanks for Reading :)
Sumber Pustaka :
Thanks for Reading :)
Sumber Pustaka :
http://www.fireflydaily.com/amazing-facts-about-mr-ferrero-the-creator-of-nutella/
http://www.telegraph.co.uk/finance/newsbysector/retailandconsumer/11415680/14-things-you-didnt-know-about-Michele-Ferrero-and-his-Nutella-empire.html
http://www.triviaminute.com/2014/07/ferrero-rocher-trivia-and-facts.html
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